With our vision 2030, we are looking ahead and linking our vision to specific goals and actions.
Specifically, we anchor this in four target dimensions. These describe the core areas of our vision 2030. For each target dimension, we have defined indicators that allow us to measure our progress toward these goals, as well as areas of action that describe our strategic priorities. Within these areas of action, we implement specific measures that enable us to achieve our goals step by step.
Areas of action
+ Strengthen the equity ratio
+ Balance sheet and accounting policies
+ Improve earnings quality
+ Working capital management
+ Optimize debt financing
+ The vision for the future and leadership principles have been established
+ Promote a values-based approach
+ Integrate ELA’s DNA into the onboarding process
+ Define rituals and conduct surveys
+ Develop, execute, and implement an (internal) communication plan
+ Development of a standardized business plan template (including for existing countries)
+ Systematic business plan development process
+ Introduce a market potential analysis using a standardized methodology
+ Development of a standardized market entry strategy
+ Implementation of a market entry process
+ Structured PEP sentiment survey
+ Divide the design team into: day-to-day operations and project work
+ Screen potential external companies and bring some of them on board
+ Systematize and promote the Product Idea Process (PIP)
+ Establish an idea lab
+ Introduce a company-wide innovation hub
+ Scope 1 Reduction: Fleet Electrification Strategy
+ Scope 1 Reduction: Switch to Electric Passenger Cars
+ Scope 1 Reduction: Switch to Electric Forklifts
+ Scope 1 Reduction: Switch to Electric Trucks
+ Scope 2 Reduction: Switch to Green Electricity (Company-Owned Locations)
+ Scope 2 Reduction: International & Leased Locations
+ Scope 2 Reduction: Increased Self-Sufficiency
+ Scope 3 Reduction: Purchased Goods & Services
+ Scope 3 Reduction: Business Travel
+ Scope 3 Reduction: Carriers & Logistics
+ Scope 3 Reduction: Use-Related Emissions
+ Scope 3 Reduction: Sustainable Product Design
Areas of action
+ Define and communicate the role of the Quality department and its services.
+ Understand product quality requirements from the customer’s perspective (NOTE: IOC Customer Satisfaction Analysis Project)
+ Inspect incoming goods (packaging & carriers) and check flat packs
+ Define and monitor quality metrics (e.g., complaint rates, response times, process disruptions) (some of which are Quality Department goals through 12/2026)
+ Establish a customer-oriented nonconformance management system as an active control tool for the sustainable improvement of quality and customer satisfaction
+ Drive automation in quality assurance
+ Each CFU has planned and implemented its own quality processes, taking into account the interfaces.
+ Structure product categories and define a focus on standardization
+ Define standard products for short-term rentals of up to 24 months
+ Clearly distinguish these from project-specific custom designs
+ Align sales with standards
+ Establish standards as mandatory and continue to develop them
+ Develop a comprehensive product and service catalog
+ Strengthen consulting expertise in sales and service
+ Clearly define service and return processes
+ Systematize cross-selling
+ Utilize AI in customer communication
+ Gradually internationalize products and services
+ Establish role models and personnel planning for product and service professionalization (including the Service BU perspective)
+ Establish an annual product and service review
+ Standardize the digital quoting process
+ Support digital quote creation (tools & integration)
+ Establish digital inquiry channels (lead-to-quote)
+ Sales enablement for digital quoting processes
+ Actively promote digital quoting processes
Areas of action
+ Define the ELA Group’s target architecture
+ Operationalize strategic impact goals based on the action scenarios
+ Establish O-Day as the starting point for the strategic goal cascade
+ Cascade group goals into BU and CFU planning
+ Integrate the goal system into leadership & EPR
+ Establish regular goal and KPI reviews
+ Define the framework and scope
+ Establish the fundamentals of business process management as a business capability
+ Document processes and define interfaces
+ One-piece flow & process measurement | PILOT
+ Culture & know-how (dependent on 02)
+ One-Piece Flow & Process Measurement | ROLLOUT (rough outline)
+ Control & Governance
+ Change Management
+ Revision and harmonization of employment contracts at the group level
+ Introduction of a unified policy framework
+ Standardization of decision-making processes
+ Functional and operational job descriptions, including job titles and hierarchy (Personio)
+ Plan for covering responsibilities
+ Implementation of a centralized, integrated ERP system with full functionality
+ Standardization and partial/fully automated design of core processes
+ Strengthening process discipline through clear roles, responsibilities, and rules
+ Systematic assurance and improvement of data quality (data governance)
+ Create transparency regarding contribution margins
+ Establish minimum contribution margin criteria and pricing discipline
+ Embed results-oriented leadership
+ Strengthen profitability expertise within the organization
+ LOB in sales, including margin management
Areas of action
+ Launch of the Data and Knowledge Strategy
+ Structured knowledge development for new employees
+ Preservation of experiential knowledge
+ Establishment of structured knowledge-sharing formats
+ Establishment of a clear knowledge architecture within the company
+ Development and maintenance of a central knowledge pool (ELA Knowledge Center)
+ Develop the ELA leadership philosophy
+ Roll out the ELA leadership philosophy
+ Ensure that leaders act in accordance with the leadership philosophy
+ Define potential development paths, identify potential, and strengthen individual strengths
+ Promote healthy workplace conditions
+ Expand workplace health management
+ Promote development
+ Improve communication and transparency
+ Promote family-friendly policies
+ Strengthen external employer branding and recruiting
+ Promote diversity / DEI